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In November 1947, the Honda A-type auxiliary engine went into production. It was a huge success, and on September 24th, 1948, riding
the wave of this success, the Honda Motor Company was formed. We began with 34 associates. Today, we have over 200,000 associates
worldwide. We have been operating in this region for over 50 years, bringing joy to all our customers here.
continents running Honda equipment or vehicles. Yes,
of CO2 emissions will be further cut from our products by 2050. *
vehicle collisions starting
with model year 2040
At Honda, we believe in The Power of Dreams. We recognize the inspiration and motivation that dreams can ignite, and we encourage all our associates to not only dream, but to pursue those dreams and make them a reality.
The Power of Dreams drives us to challenge, innovate and evolve, bringing new insights, technologies and joy to all the Honda products we create.
The pursuit of dreams is embedded in the very foundations of our company. Soichiro Honda never stopped chasing dreams. Such was the strength of his belief in the importance of dreams, it inspired the name of one our most successful motorbikes, the Dream.
This philosophy is not only shared by all associates, but also forms the basis for all company activities and sets the standard
for the conduct and decision-making of all associates throughout the Honda Group. Driven by its dreams and reflecting its
values, Honda will continue taking on challenges to share joys and excitement with customers and communities around the
world to strive to become a company society wants to exist.
Initiative means not to be bound by preconceived ideas, but to think creatively and act on your own initiative and judgment, while understanding that you must take responsibility for the results of those actions.
Equality means to recognize and respect individual differences in one another and treat each other fairly. Our company is committed to this principle and to creating equal opportunities for each individual. An individual's race, gender, age, religion, national origin, educational background, social or economic status has no bearing on the individual's opportunities.
The relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping out where others are deficient, accepting help where we are deficient, sharing our knowledge, and making a sincere effort to fulfill our responsibilities.
Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.
The joy of buying is achieved through providing products and services that exceed the needs and expectations of each customer.
The joy of selling occurs when those who are engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers and distributors experience pride and joy in satisfying the customer and in representing Honda to the customer.
The joy of creating occurs when Honda associates and suppliers involved in the design, development, engineering and manufacturing of Honda products recognize a sense of joy in our customers and dealers. The joy of creating occurs when quality products exceed expectations and we experience pride in a job well done.